Client:

U Technology Corporation

Location: Calgary, AB

Services: Brand Strategy | Graphic & Web Design | Marketing Collateral

From 2019 to 2023, I partnered with U Technology to transform their market presence in the advanced LED lighting industry. Through strategic design and comprehensive marketing solutions, we:

• Developed and launched a conversion-focused Squarespace website that effectively showcases their custom manufacturing capabilities to high-value B2B clients

• Created a cohesive suite of technical and marketing materials including specification sheets, installation guides, and product catalogs that simplified complex product information for architects and lighting designers

• Designed distinctive product packaging and branded merchandise that elevated their market positioning

• Provided strategic marketing consultation that supported the company's rapid growth phase

Impact: During our partnership, U Technology grew from a team of three to over ten employees, building out their own internal marketing and sales capabilities. My work helped establish them as a trusted partner in the architectural lighting space, making complex technical information accessible and appealing to their B2B clients. This foundation of clear communication and strong brand presence continues to support their growth today.