Client:

Peak Climb and HIIT Studio

Location: Saskatoon, SK

Services: Brand Strategy | Brand Identity Design | Graphic Design | Marketing Design

My partnership with MacKenzie began in 2015, creating the brand identity for her personal training business, Firus Fitness. When she expanded to launch Peak Climb and HIIT Studio in downtown Saskatoon, we:

• Developed a new brand identity that honored her established reputation while positioning the business for growth

• Created a visual system that captured the energy and professionalism of a full-service fitness studio

• Designed marketing materials that helped attract and engage a broader client base

• Built brand continuity between her personal training roots and the expanded studio offering

Impact: Despite launching just weeks before COVID-19 restrictions began, Peak Climb and HIIT Studio's strong brand foundation helped them weather the challenges of the pandemic. The studio has since established itself as a thriving fitness destination in downtown Saskatoon, proving that thoughtful brand development can help businesses build resilience and connection with their community, even in challenging times.