GridStone Client:

Paramount Insurance

Location: Red Deer, AB

Services: Brand Strategy | Brand Identity Design | Graphic & Web Design | Marketing Design

With over 25 years of industry experience, Paramount Insurance partnered with GridStone Marketing to modernize their brand presence and reach new audiences. Through collaborative brand development and design solutions, we:

  • Refreshed their brand identity to reflect their established reputation while appealing to contemporary audiences

  • Developed clear messaging and service offerings that resonated with both existing and prospective clients

  • Created a conversion-focused website and comprehensive marketing materials that showcased their expertise

  • Built a distinctive sub-brand identity for Paramount Captive that aligned with their core brand values

Impact: The brand refresh and strategic marketing materials helped Paramount Insurance build on their strong foundation while attracting new business opportunities. Their modernized brand presence better reflects their industry leadership, while maintaining the trust they've built over decades. Today, I continue to support their team with ongoing design projects that reinforce their position as a leading insurance provider.

 
Brand identity logo design for a Red Deer insurance company, senior brand designer, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Event promotion postcard design for Red Deer insurance company, marketing material, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Website design for Red Deer insurance company, web designer, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Social media post design for Facebook and LInkedIn, marketing material, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Business card design for Red Deer insurance company sub-brand, marketing material, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Website design for Red Deer insurance company sub-brand, website designer, freelance graphic design by Charmaine Muzyka, Calgary Alberta
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Printed booklet brochure design for Red Deer insurance company, marketing material, freelance graphic design by Charmaine Muzyka, Calgary Alberta
Printed booklet brochure design for Red Deer insurance company, marketing material, freelance graphic design by Charmaine Muzyka, Calgary Alberta