Client:

Humans by Design

Location: Calgary, AB

Services: Brand Strategy | Brand Identity Design | Marketing Design

I partnered with Daniel, an established Calgary-based personal trainer, to create a brand identity that would support his unique approach to fitness and future business expansion. Through strategic brand development, we:

• Created a distinctive brand identity that reflects his foundational approach to strength and mobility training

• Developed brand messaging that communicates his philosophy of making fitness both effective and enjoyable

• Designed marketing materials that help attract clients seeking a more thoughtful approach to personal training

• Built a brand framework that can grow and adapt as his business expands

Impact: The new brand identity positions Humans by Design as a distinctive voice in Calgary's fitness community, differentiating Daniel's foundational approach from traditional personal training services. This strategic foundation provides him with the tools to build recognition and trust as he expands his business, while authentically representing his commitment to building both strength and confidence in his clients.