Client:

High Road Collection BMW and Ducati

Location: Vancouver, BC and Langley, BC

Services: Marketing Design | Retail Design | Brand Implementation | Graphic & Web Design

From 2017 to 2019, I partnered with High Road Collection to enhance their retail experience during a period of expansion in the Vancouver Lower Mainland. Through strategic design solutions, we:

• Created innovative 4-panel brochures that streamlined the purchase of high-end gear and accessories for new motorcycle buyers

• Designed retail signage and POS displays that elevated the in-store experience across multiple locations

• Developed branded merchandise and team gear that reinforced their premium positioning

• Produced targeted ad campaigns that supported their expansion beyond their Vancouver flagship store

Impact: Our design solutions helped High Road Collection maintain their premium brand experience while growing their retail presence. The custom brochures particularly transformed the gear purchasing process, making it easier for customers to match high-end accessories with their new motorcycles. This strategic approach to retail design and marketing materials supported their reputation as a premier BMW and Ducati dealership in the Lower Mainland.